Social media advertising is a constant. An ad needs to fill multiple appeal factors in the short time that it is present in the potential consumers' faces. This ad does it for me. I like this piece of content from Semrush as it piques my interest in their service. I did not know about Semrush before the 13 ads list. It caught my interest with the free trial of their new feature. Scrolling through their page, this struck my interest in their business. I want to use their service to see other keywords and their search volume. The content is short, it is a little joke about well-done steak enjoyers. Something soft and non-offensive to a major that gets a little chuckle. It's also creative it cashes in on an opinion that many lauds when it comes to steak. The content gives a little taste of what is viewable through their service. This piece of content works as an ad for their service.